Lisa Woodley

SUMMARY

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Lisa Woodley has been leading customer experience, branding and marketing strategies for Fortune 500 companies for more than 15 years. In her current role as Account Director at MISI, Lisa applies her deep understanding of branding and marketing to the employee experience. By viewing the employee as a customer, and approaching the employee experience from a branding and marketing perspective, Lisa has successfully developed targeted and highly effective employee engagement and change management campaigns for clients such as DuPont, PwC, Merck, Pfizer, and GSK.

Prior to joining MISI, Lisa was the Director of Creative for Rosetta Marketing where she lead award-winning interactive campaigns for pharmaceutical brands such as Famvir, Zelnorm, Ambien, and Plavix.

In addition to her work at MISI, Lisa is an instructor for the Rutgers University Advanced Technology Extension Mini-Masters in UXD Certificate Course. She is also a member of the American Institute of Graphic Arts (AIGA), Interaction Design Association (IXDA), and the Usability Professionals Association. She holds a Bachelor's degree in English and Philosophy with a minor in Psychology from Rutgers University.

EXPERIENCE

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• Lead a team of research associates, experience architects, designers, and copywriters in the development of strategic change management, communication, and employee engagement projects for Fortune 1000 clients such as DuPont, GSK, AstraZeneca, D&B, Glaceau , KPMG, Merck, NBA, Pfizer, PwC, and TimeWarner
• Develop and grow MISI's Employee Engagement practice
• Contribute to MISI XD strategic direction and overall business plan as part of the leadership team

• Developed a research-based employee-centric change management communications campaign for GSK's 100,000 seat global transition from Lotus Notes/Domino to Microsoft in the cloud
• Created communications and training materials to facilitate the transition of Pfizer's Animal Health sales force to a new SFA tool, which resulted in an 80% adoption rate with no formal training required

• Directed online creative marketing communications for SimStar’s top brands including Botox Cosmetic, Pegasys, Famvir, Zelnorm, Ambien, Plavix, and BMS Oncology
• Lead team of staff and freelance art directors, designers, and production artists in the development of a range of creative approaches that are strategically on target and maintain a high level of creativity
• Responsible for day-to-day management, annual reviews, and professional development of creative staff including art directors, interactive designers, production artists, and UI developers

• Worked with client, other agencies, and account teams on assigned brands to translate client business goals into an integrated marketing strategy and develop executable tactics that map to the those strategies
• Planned all aspects of creative execution for assigned brands from development of timing and budget through creative brief and final design executions
• Manage multiple brands and multiple projects within brands while ensuring each project remains on track, on budget, and inline with user experience best practices

• Responsible for creative direction and design for ACI clients including ADP, NJ State Police, and NJ Foster Care
• Managed all corporate marketing initiatives including the conceptualization, design, and production of ACI corporate marketing materials
• Managed and directed design process for all client projects from initial strategy and conception through final coding and implementation
• Managed design department and staff consisting of designers, production artists, and html coders

• Designed and produced websites, advertising banners, print materials, and monthly newsletters for use by the sales force
• Designed and produced the Dow Jones Newswires Intranet site following design parameters set by Dow Jones Corporate Marketing
• Coordinated presence at annual conventions and events by planning booth location and design, organizing relevant materials, and attending meetings

• Conceptualized overall look and theme of bi-annual advertising and direct mail campaign
• Wrote, designed, and produced all catalogs, brochures, flyers, and print ads
• Developed marketing database to coordinate advertising and direct mail budgets, track sales, analyze results, and optimized campaign based on those results