Lisa Woodley
Experience
MISI Company
Creative Director
Establish and lead the Creative Strategy Group
- Build the creative team, establish the creative process, and define best practices for the creative department
- Lead creative strategy on projects for Fortune 1000 clients such as AstraZeneca, D&B, Glaceau , KPMG, Merck, NBA, Pfizer, PwC, and TimeWarner
- Work with client to translate business goals into an integrated creative strategy and develop executable tactics that map to the those strategies
- Plan all aspects of creative execution from development of timing and budget through creative brief and final design executions
- Lead team of staff and freelance designers in the development of a range of creative approaches that are strategically on target and maintain a high level of creativity
- Work with interdisciplinary team of writers, information architects, and programmers on multiple projects to ensure each project is delivered on time, on budget, and inline with client business goals and user needs.
- Lead design and development of new corporate identity and website www.misicompany.com
Simstar/Rosetta
Creative Director
Lead an eight person creative department in the development of creative marketing communications strategies and tactics for $10-12 million worth of business annually
- Responsible for day-to-day management, annual reviews, and professional development of creative staff including art directors, interactive designers and production artists
- Directed online creative marketing communications for SimStar’s top brands including Botox Cosmetic, Pegasys, Famvir, Zelnorm, Ambien, Plavix, and BMS Oncology
- Lead team of staff and freelance art directors, designers, and production artists in the development of a range of creative approaches that are strategically on target and maintain a high level of creativity
- Lead creative team in new business development initiatives, including pitches, proposals, and presentations to potential clients
Simstar
Art Director
Responsible for creative strategy and design for $4 - 5 million worth of business annually.
- Worked with client, other agencies, and account teams on assigned brands to translate client business goals into an integrated marketing strategy and develop executable tactics that map to the those strategies
- Planned all aspects of creative execution for assigned brands from development of timing and budget through creative brief and final design executions
- Manage multiple brands and multiple projects within brands while ensuring each project remains on track, on budget, and inline with user experience best practices
ACI
Manager of Web and Marketing Design
Lead the Web and Marketing Design Department for an e-business solution provider
- Responsible for creative direction and design for ACI clients including ADP, NJ State Police, and NJ Foster Care
- Managed all corporate marketing initiatives including the conceptualization, design, and production of ACI corporate marketing materials
- Managed and directed design process for all client projects from initial strategy and conception through final coding and implementation
- Lead team of designers and production artists in the development of a range of creative approaches for client marketing initiatives
- Managed design department and staff consisting of designers, production artists, and html coders
Dow Jones Newswires
Marketing Design Coordinator
Responsible for marketing design, production, and coordination in both the print and web mediums
- Designed and produced websites, advertising banners, print materials, and monthly newsletters for use by the sales force
- Designed and produced the Dow Jones Newswires Intranet site following design parameters set by Dow Jones Corporate Marketing
- Coordinated presence at annual conventions and events by planning booth location and design, organizing relevant materials, and attending meetings
Rutgers
University Press
Advertising and Direct Mail Manager
Managed direct mail and advertising program for a non-profit book publisher
- Conceptualized overall look and theme of bi-annual advertising and direct mail campaign
- Wrote, designed, and produced all catalogs, brochures, flyers, and print ads
- Developed marketing database to coordinate advertising and direct mail budgets, track sales, analyze results, and optimized campaign based on those results
New Jersey Special Olympics
Marketing Assistant
Designed and produced brochures, newsletters, and flyers for fund-raising events Assisted in all elements of special event planning from marketing to registration and on-site management of participants
Rutgers University Press
Editorial Assistant
Assisted Editor in Chief, Executive Editor, and Science Editor with administrative and editorial responsibilities
Pantheon Books
(a division of Random House)
Editorial Assistant
Assisted Senior Editor with administrative and editorial responsibilities
Skills
- Extensive knowledge of Photoshop, Illustrator, In Design, Fireworks, Dreamweaver,
Quark XPress, Microsoft Powerpoint, Microsoft Excel, and HTML - High comfort level with both Macintosh and PC platforms
Education
- BACHELOR OF ARTS, English and Philosophy
Rutgers University - WEB DESIGN CERTIFICATE
United Digital Artists